YouTube Red continues to struggle to lure in new subscribers for its paid content service.
Figures show that by the end of summer 2016 the service only managed to attract 1.5 million subscribers and 1 million trial users.
The subscription service which costs $9.99 a month offers users an ad-free version of YouTube (inc App versions), ad-free music and new original content. You can also download YouTube videos to your phone or tablet and they are available for up to 30 days to watch without a connection. The paid version is currently only available in the US, Australia, New Zealand, Korea and Mexico.
Why Bother With The Paid Version?
For some, getting rid of advertisements is reason enough to sign up for YouTube Red, but the other benefits might be more enticing. For me personally, I see no advantage and can see why the service is failing to entice new signups.
What I will say is that, offline viewing is great for frequent travelers and commuters and Red offers an easy way to download YouTube videos. Being able to listen to YouTube videos with your phone or tablet’s screen turned off is a small, but welcome, feature that’s sure to please anyone who listens to music on YouTube.
And, if you have kids, Red works with the YouTube Kids app, too. So you can save videos for offline viewing to keep your kids entertained on long plane rides or road trips.